THE FISH GRILLBrand Identity & Business Collateral
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The brief was to create a new visual identity for an independent restaurant specialising in seafood. The restaurant’s ethos of being ethical and sustainable was key to producing the final outcome as the visual identity needed to portray these values. Other keywords used to describe the restaurant were contemporary, informal, fresh, high quality, independent with excellent service.
Business cards and a menu were developed using the new logo, and the client was given a selection of logo alternatives along with a presentation explaining more about each concept.