Hello - I'm Natalie a Graphic Designer specialising in Brand + Web Design


Working with startups and small businesses I have worked with a diverse range of clients from a variety of sectors, including  – Business awards, Clothing, Food & Drink, Gifts, Building & Glazing and the Film Industry.

I design and build web and ecommerce sites, as well as brand identity projects which I then apply across the website, social media and business collateral, ensuring consistency across all touch points.


I take the time to really listen to my clients and understand their needs and that of their business fully, I find that time spent on the initial stages of defining the brief really help guide the project to its most successful conclusion. Taking  time to understand your business, your competition, your clients and the problem to be solved. After all design is an investment in your business and it’s important to get it right. My process is collaborative as the person that knows your business best is you.

Although I’m based in St Albans, Herts I work with clients from various UK locations.


My background is in technology and I originally trained in Electronics and Data Communications.  Prior to starting Lacon Design, I worked in London for JPMorgan Chase as a Data Network Engineer specialising in Cisco Systems. While loving the fast paced world of technology and banking, having two young children meant addressing my work/life balance. This provided the opportunity to combine my passion for design and technology and move into the fields of Web and Graphic Design. I graduated with BA (Hons) in Graphic Design from the University of Hertfordshire in 2016.