Web design St Albans for small businesses & solopreneurs

Get seen. Build trust. Book clients — with a website that works.

 

Strategic, beautiful websites for nutritionists, wellness professionals, coaches and service providers who are ready to grow — without relying on referrals.

I’m based in St Albans, Herts, but you don’t have to be!

Let’s build your websiteGet the Web Planning Blueprint

Your website should be winning you clients — not holding you back.

You’ve poured your heart into building your business. But if your website doesn’t exist, isn’t attracting leads, building trust, or showing your true value, it’s time for a change.

Your business has grown, but your website no longer reflects who you are or what you offer.

You feel embarrassed by your current site — it’s outdated, messy, or just not you.

You’re in a crowded space and struggling to stand out as the expert you are.

You’re just getting started and feel overwhelmed by the idea of building a website that gets results and looks great!

Wherever you are, you’re not alone — and you don’t have to figure it out yourself.

Whether you’re refreshing your website or starting from scratch — here’s how I can help:

Not sure if you’re ready to DIY or invest in a website?

Website Planner

This practical workbook gives you a step-by-step blueprint for planning a website that works — before you spend a penny on design or tech.

Perfect if you’re in the early stages or just want clarity before making big decisions.

For service providers and startups with a clear vision.

WordPress Website VIP Days

Need a strategic, client-converting website — fast?
Let’s build a site that looks great, feels like you, and helps you attract and convert your ideal clients.

In just one or two focused VIP Days, we’ll create a high-impact website that works harder for your business.

Website not converting? Start here!

Homepage Checklist

This essential high-converting website guide and checklist walks you step-by-step through the must-have home page elements to attract, build trust, and guide visitors to take action — without the overwhelm.

"Beautiful & strategic website designs created in a days!"

Joliver Finance & Consulting Services web page

Hi! I’m Natalie,

I’ve been working with small businesses and solopreneurs like you since 2013, designing and transforming websites…

initially alongside studying for a degree in Graphic Design (graduated in 2016) I’ve guided many business owners through the overwhelm of getting started or refreshing a DIY’ed website so you have a website that attracts your ideal clients and generates leads (looking good just isn’t enough!).

Natalie Lacon Design in blue top holding a mug

I’m a WordPress web designer based in St Albans but work online for clients across Hertfordshire, London and the UK.

Web Design Tips & Hints

How E-E-A-T Helps Build Trust With Google (and Your Clients)

You’ve probably heard that Google loves “quality content”… but what does that actually mean? One of the ways Google assesses the quality and reliability of a website is through something called E-E-A-T — which stands for Experience, Expertise, Authoritativeness and...

read more

Ready for a website that brings in dream clients and grows your business?

If you’re ready for a website that truly reflects you, builds trust, and turns visitors into leads—so you can do more of the work you love—let’s make it happen.

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