New Brand Identity & website refresh


The brief was to provide a new brand identity, business collateral and a website for established hypnobirthing business BirthBalm.

The new brand identity was created to provide a professional, yet approachable and friendly tone which would help mum’s to be feel at ease. Louise and I discussed her requirements and delved further into the business to find out more about her competitors and target market and how we could make her business stand out for the right reasons.

Heaven is a cupcake sign

I created a series of mood boards to explore different pathways and colour schemes, in the end a colour palette of Yellows and Greys were chosen to reflect the fun, happy and yet calm vibe that we wanted for her potential clients.

The final deliverables included –

Logo and brand summary


Brochure website

Business cards


Heaven is a cupcake sign


Heaven is a cupcake website home page