Natalie Lacon is a multidisciplinary Graphic Designer specialising in Web Design and Brand Identity.  Although based in St Albans, Herts Natalie works with clients from various UK locations.

BACKGROUND

Natalie’s background is in technology and she trained in Electronics and Data Communications.  Prior to starting Lacon Design, Natalie worked in London for JPMorgan Chase as a Data Network Engineer specialising in Cisco Systems. While loving the fast paced world of technology and banking, having two young children meant addressing her work/life balance. This provided the opportunity to combine her passion for design and technology and move into the fields of Web and Graphic Design. Natalie graduated with BA (Hons) in Graphic Design from the University of Hertfordshire in 2016.

EXPERIENCE

Working mainly with startups and small businesses Natalie has worked with a diverse range of clients from a variety of sectors, including  – Clothing, Food & Drink, Gifts, Building & Glazing and the Film Industry.

Predominately we design and build web and ecommerce sites, though more recently have taken on brand identity projects and applied the new identity across the website, social media and business collateral.

APPROACH

Natalie takes the time to really listen to clients and understand their needs and that of their business fully, finding that time spent on the initial stages of defining the brief really help guide the project to its most successful conclusion. Taking  time to understand your business, your competition, your clients and the problem to be solved. After all design is an investment in your business. When you work with Lacon Design you work directly with the designer, there is no middle man, no account manager and no agency.